Case Study in Web and Social Media Strategies for Event Marketing: Tucson Festival
of Books
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Case Study in Web and Social Media Strategies for Event Marketing: Tucson Festival of Books
Thursday, April 1, 2010
noon-1:30 p.m.
Old Pueblo Grille, 60 N. Alvernon Way
IABC and reciprocal members:
free and purchase of your own lunch
Non-members: $5 and purchase of your own lunch
Students: $3 and purchase of your own lunch
The second edition of the wildly successful Tucson Festival of Books is expected to attract as many as 75,000 people March 13-14. The marketing team includes paid and volunteer members responsible for a comprehensive online messaging plan to support aggressive fundraising, sponsorship and attendance goals.
Come hear from the team's powerhouse members from Caliber Group, Tucson Newspapers, Starnet and the Reading Seed on what worked and what didn't, as well as tips for successfully integrating volunteers into your next event marketing plan. Visit tucsonfestivalofbooks.org for insight into the scope of the project.
The panel is moderated by Daphne Gilman, director of strategic alliances at BIO5 Institute and vice president of IABC/Tucson.
