Preemptive
Public Relations –
What to Do
Before “It” Hits the Fan
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Brown bag lunch discussion
Thursday, 6 May
11:30 a.m. to 1 p.m.
UA Foundation
1111 N. Cherry Ave.
In today’s environment of 24-hour news cycles and personal journalism via social media, publicity attacks can circle the globe before an organization is even aware it’s at the center of the firestorm.
At that point, the best you can do with crisis communication is damage control.
The best way to protect your organization from such storms is by building up goodwill in advance of any trouble. By establishing positive impressions and solid relationships when skies are clear, your organization will be better prepared for whatever might be lurking over the horizon.
Building and sustaining reservoirs of trust with key stakeholders has never been more important. Since perception is reality in the public’s eye, organizations must act more aggressively – and publicly – to restore and maintain its reputation.
Using case studies from his career, John Brown, director of communications at the UA Foundation, will demonstrate how Preemptive Public Relations can help you
- create an enterprise approach to anticipating potentially adverse events and establishing targeted communications that reach affected stakeholders beforehand.
- ensure your senior leadership is adept at identifying issues and getting communicators involved early.
- understand the psychology behind building positive relationships with key audiences and how to use them in times of crisis.
Brown bag lunch discussion
Thursday, 6 May
11:30 a.m. to 1 p.m.
UA Foundation
1111 N. Cherry Ave.
Cost: free to members and Big C reciprocal members, $5 non-members, $3 students
