Byword

Reserve Now for
Thursday, August 25, 2011, 5:30-7:30pm
10 Things You Need to Know
about Event Management Now

Byword Buzz- Meet-Up is August 25!

10 Things You Need to Know about Event Management Now

Thursday, August 25 5:30-7:30PM Save the Date.
Reserve Now.
Featuring special guest speaker:
Rochell Planty, CMP, CTA
Rockin R Meetings & Events
President, Arizona Sunbelt Chapter of Meeting Professionals International

MarCom professionals are increasingly called upon to produce successful and profitable events for their organizations or clients. Are your skills and contacts up to date? Do you have a plan to produce great events in this economy?

Join us for a reception, presentation and tours.
Freshen your skills or learn new tips and techniques.

Network with co-sponsors:
Metropolitan Tucson Convention & Visitors Bureau, Meeting Professionals International, Arizona Party Rental, and Latitudes Catering.

When: Thursday, August 25, 2011, 5:30-7:30pm
Where:  Arizona Party Rental's new showroom and warehouse. Located at 3619 E Speedway, ste 103.

Cost: $20 for IABC & reciprocal communication association members, $30 for guests and $15 for students.
Price includes special reception, presentation and tours of the warehouse.
RSVP: Registration for the event is through the IABC website:
Please join us for this professional development event. Register today! Seating is limited.

About the speaker:
Rochelle Planty has over 18 years of experience in the industry. Her scope of expertise includes public relations; meeting and trade show management, continuing medical education and special events. 
Prior to Rockin R Meetings & Events, Planty served as Assistant Director for a medical association where she managed their medical conferences, special events, award programs and public relations. She has also served as an independent planner coordinating tradeshows, managing special events, concessions, media and designing promotional collateral for events. 
Planty received her Certified Meeting Professional (CMP) designation in 2003. She is a member of Meeting Professionals International (MPI) where she served on the Board from 2005-2008 and was awarded "Rising Star" in 2003, the "Chapter Achievement" in 2005 and "Planner of the Year" in 2007 from the Arizona Sunbelt Chapter of MPI. She was profiled in the October 2003 Arizona Business Magazine and recognized in their 2005 and 2006 editions of Experience Arizona as a conference coordinator. Planty is currently serving as the President of the Arizona Professional Photographers Association where she will complete her term in January and as President of the Arizona Sunbelt Chapter of MPI which she will conclude her term June 2012.

IABC Tidbits :
Social Media Web Seminars
IABC and Marketwire have partnered to offer members a series of six webinars on PR and social media.

Working Your Plan: Going Beyond the Masses
presented by David Bradfield, Director, Marketing Strategy and Analysis, SapientNitro
Friday 30 September

Assigning Value to Your PR Program
presented by Angela Sinickas, President, Sinickas Communications, Inc.
Thursday 27 October

Building a Business Case for PR to Take Back Social Media
presented by Paolina Milana, EVP, Global Marketing, Marketwire & guest contributors
Monday 1 December
1 pm ET/10 am PT

Visit the webinar site for more information and to register for any of these offerings.

SOCIAL MEDIA CURATION
by Stephanie Schwab
To maintain a strong brand presence, you’ve got to fill your social media streams with content and then actively engage with your fans and followers daily, plus reach out to new followers and influencers. One of the problems is that the average lifespan of a tweet is only five minutes to an hour, and a Facebook status update lives for two days at best. So how can you develop enough content to continuously push out interesting stuff without hiring a huge team of content creators? You curate it, of course.

How to Optimize Content Curation for Social Media

Upcoming Conferences
Free members-only web seminars

Creating a Job Search Strategy for Communicators
presented by Angee Linsey, Linsey Careers
8 September
Course description and registration information coming soon

Calibrating Your Role as a Communicator: An industry-agnostic perspective on how to guide your career
presented by Susan San Martin, Plan B Communications, LLC
9 November
Course description and registration information coming soon

Conferences

Creative Strategic Communication Seminar
9 September
Atlanta

Employee Communication Conference
Creating and sustaining an engaged workforce
15–16 September
Alexandria, Virginia

Prime Research and IABC Global Strategic Communication and Measurement Conference
3–4 November
New York City
Course description and registration information coming soon.

Crisis and Issues Communications Summit: The rules have changed in the era of instantaneous communication
15–16 November
Los Angeles

Member News  
Writing a book? Got a promotion? Got news? Tell us, and we'll help you promote via our chapter communications. Email Monica Surfaro Spigelman with the news!

Events
August 25 - Save the date! See Buzz above!